This book covers the interestingly overlooked topic of quitting. Seth Godin believes that the secret to success isn’t luck, hard work or how dedicated you are. The book ‘teaches you when to stick and when to quit’. In this short book, Seth breaks down what it takes to be successful by understanding what to quit and when to quit it.
There is so much stuff out there designed to tell you the complete opposite. When we go into the so-called Dip that Seth talks about, we think we need to always power through it and persevere. We tend to the motivational material, whether that be a motivational Youtube video or motivational quotes, telling us to never quit.
Here’s what Seth suggests is bad advice:
Quitters never win and winners never quit – Vince Lombardi
Being reactive and a serial quitter is what sets apart those that are successful in getting what they want and those that fail. What leads to people quitting what they set out to achieve are two things. The Dip and the Cul-de-Sac.
The Dip is the extremely long and often painful gap between starting something that excites you and the ending of achieving that goal. This is the period which depletes your competition. What Seth suggests, sets apart the winners and losers in their quest to fulfill their dreams.
If you persevere and survive this so called dip, then you’ll be one of the most successful people in your field, as most people just don’t make it. This is interesting to me as I haven’t hit a dip in life yet. Whilst reading this book I felt that I have read it too early in life. I guess this book can act as a motivation for when the dip happens and a reminder to carry on.
The Cul-de-Sac is an interesting one, it’s harder to judge when to quit and when to stick. When you’ve worked hard on a project but you realise that the potential future growth is futile, that’s what Seth refers to as a Cul-de-Sac. It’s crucial that you recognise a Cul-de-Sac when you see one because they drain your energy and resources. The energy you save from quitting the Cul-de-Sac can be transferred into making it through the dip.
Whilst this book is a short one, it discusses a very important concept that is overlooked. Of course, it is easy to say you need to persevere through to get to your goals, but so often people don’t do it. That’s what separates the successful people and the unsuccessful people. Seth makes a very good case against the commonly seen “Quitters never win” but he makes it clear that some things quitting are just what you need to do.
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Have you read this book? I’d love to hear your thoughts on The Dip and your own ideas on this theory. Drop a comment below in the comment box and I’ll make sure I reply to all of them!